Aditya Birla Fashion and Retail (ABFRL) is trading at RS. 89.86, up by 3.17 points or 3.66% from its previous close of RS. 86.69 on the BSE.

The stock opened at RS. 89.01 and touched a high of RS. 91.55 and a low of RS. 88.03 during the session. So far, 21,03,887 shares have been traded.

This BSE group 'A' stock, with a face value of RS. 10, recorded a 52-week high of RS. 121.74 on 27-Sep-2024 and a 52-week low of RS. 72.04 on 13-Jun-2025. Over the past week, the scrip’s high and low stood at RS. 91.55 and RS. 86.34 respectively. The company’s current market capitalization is RS. 11004.62 crore.

Promoter holding in the company is 46.57%, while institutions hold 29.77% and non-institutions 23.66%.

ABFRL has announced the launch of ‘OWND!’, a bold new fashion brand aimed at India’s Gen Z and trend-conscious youth. The brand brings a fresh identity, contemporary store layouts, and trend-driven collections tailored to vibrant, dynamic young consumers.

Inspired by youth culture, OWND! seeks to empower young people to own every moment with style and confidence. ABFRL plans to convert existing StyleUp stores into OWND! outlets and expand the brand’s presence to 100 stores by the end of this financial year, strengthening its position in the value fashion segment.

Aditya Birla Fashion and Retail continues to focus on branded fashion apparel, accessories, and retail sales of clothing, footwear, and leather products across India.