Piccadily Agro Industries is trading higher at Rate RS 573.10, up by 7.85 points or 1.39% from its previous close of Rate RS 565.25 on the BSE.

The stock opened at Rate RS 572.90 and has touched an intraday high of Rate RS 579.80 and a low of Rate RS 566.00. A total of 33,275 shares have been traded so far.

Classified under BSE group 'B', the stock with a face value of Rate RS 10 has recorded a 52-week high of Rate RS 1,019.90 on December 26, 2024, and a 52-week low of Rate RS 483.45 on May 9, 2025. Over the past week, the stock has traded between Rate RS 589.40 and Rate RS 557.85. The current market capitalization of the company stands at Rate RS 5,433.00 crore.

Promoter holding in the company is strong at 70.97%, while institutional and non-institutional investors hold 0.72% and 28.31%, respectively.

The stock’s upward movement comes after the company relaunched its Whistler Barrel Aged Blended Malt Whisky with a new premium look and an upgraded blend. The revamped Whistler Whisky features refined packaging and a richer, smoother blend, highlighting craftsmanship, barrel ageing, and blending artistry.

Made with carefully selected matured malt and grain spirits aged in oak wood barrels, the whisky offers a smoother and more elegant drinking experience. The refreshed design draws inspiration from the Whistler Warbler, a rare bird native to Indri, reflecting the product’s premium character through bold colors and intricate details.

The relaunch positions Whistler as a more complex, layered whisky tailored to modern consumer tastes, while staying true to traditional whisky-making excellence.

Piccadily Agro Industries (PAIL) operates in the Distillery and Sugar segments. Its growing spirits portfolio includes Indri single malt whiskies, blended malts, and Camikara—its premium sugarcane juice aged rum.