Bright Outdoor Media saw its stock rise by 1.38% to 500.30, gaining 6.80 points from its previous close of 493.50 on the BSE. The stock opened at 490.00, reaching a high of 524.90 and a low of 490.00 during the day, with 12,750 shares traded so far.

The stock, classified under the BSE group 'M' with a face value of 10, recorded its 52-week high of 572.00 on February 15, 2024, and a 52-week low of 381.10 on August 16, 2024. Over the past week, the scrip touched a high of 525.00 and a low of 455.00, while the company's current market capitalization stands at 731.80 crore. Promoters hold a 69.76% stake, with institutions and non-institutions holding 7.86% and 22.38%, respectively.

The company has secured a significant 60 crore contract for bulk advertising rights from Western Railways. This seven-year deal provides exclusive access to 17,555 square feet of premium advertising space across Mumbai’s Western suburbs.

The agreement includes the installation of cutting-edge hoardings, featuring four digital LED displays and seven front-lit static hoardings at 11 prime locations such as Kandivali ROB, Goregaon ROB, and the Mrinal Tai Gore Flyover. These sites offer maximum visibility in Mumbai's bustling suburban areas.

Bright Outdoor Media has already initiated advertising at these locations, with prominent brands utilizing the high-impact digital and static hoardings to capture the attention of commuters and residents. The company continues to specialize in providing Out-of-Home (OOH) advertising solutions to deliver impactful marketing campaigns.