Affle (India) is trading at Rs. 1548.00, a slight increase of 0.75 points or 0.05% from its previous close of Rs. 1547.25 on the BSE.

The stock opened at Rs. 1548.35 and recorded a high of Rs. 1572.75 and a low of Rs. 1548.00 during the day. A total of 2902 shares have changed hands on the exchange so far.

With a face value of Rs. 2, the stock has touched a 52-week high of Rs. 1715.00 on August 26, 2024, and a 52-week low of Rs. 990.00 on October 26, 2023. Over the last week, the highest and lowest prices of the scrip were Rs. 1682.00 and Rs. 1542.00, respectively. The company currently holds a market capitalization of Rs. 21746.88 crore.

Affle's promoter group holds 55.14% of the company, while institutional and non-institutional investors own 31.50% and 13.37%, respectively.

Affle (India) has received its latest U.S. patent, further strengthening its intellectual property portfolio. The patent, related to a "Computer implemented method for partner pixelling for user identification," focuses on optimizing user identification for digital advertising. By assigning a unique identifier to each user, the system enhances targeted advertising through Demand Side Platforms and publishers. This innovation helps reduce redundant pixel activity, improves page load times, and increases website security, ensuring more efficient ad delivery.

This is the company’s 11th patent out of a total of 36 in its IP portfolio, with many of these patents centered on mobile advertising technology. The new patent further bolsters its existing IPs, improving conversion-driven marketing for advertisers.

Affle (India) is a global leader in technology, offering a proprietary consumer intelligence platform that facilitates consumer engagement, acquisition, and transactions through effective mobile advertising.